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B2B sales in piping systems – HearSay

Spanish B2

Master Spanish vocabulary for industrial sales and piping systems while on the go. Practice listening to client negotiations and speaking confidently in B2B meetings.

Lessons

Introduction to industrial sales
Learn the foundational vocabulary for navigating the industrial market.
Vocabulary
- el sector (the sector)
- la industria (the industry)
- las ventas (the sales)
- el mercado (the market)
- el cliente (the client)
- el comercio (the commerce)
Objectives
- Discuss general industrial market trends
- Introduce the concept of B2B sales
Piping systems basics
Familiarize yourself with essential terminology for piping and channeling products.
Vocabulary
- la canalización (the piping)
- el tubo (the pipe)
- la tubería (the pipeline)
- la válvula (the valve)
- el conducto (the duct)
- el acero (the steel)
Objectives
- Identify core components of piping systems
- Describe basic materials used in manufacturing
Corporate hierarchy and introductions
Understand formal business structures and how to respectfully greet decision-makers.
Vocabulary
- la jerarquía (the hierarchy)
- el directivo (the executive)
- el encargado (the manager)
- el respeto (the respect)
- saludar (to greet)
- formal (formal)
Objectives
- Navigate corporate titles during introductions
- Express appropriate levels of formality
Scheduling business meetings
Practice setting up formal appointments with prospective clients.
Vocabulary
- la cita (the appointment)
- la puntualidad (the punctuality)
- la agenda (the agenda)
- la disponibilidad (the availability)
- fijar (to set)
- posponer (to postpone)
Objectives
- Propose times for business meetings
- Politely adjust or postpone appointments
Professional dress and etiquette
Discuss expectations for appearance and behavior in traditional business settings.
Vocabulary
- el código de vestimenta (the dress code)
- el traje (the suit)
- la apariencia (the appearance)
- la impresión (the impression)
- adecuado (appropriate)
- profesional (professional)
Objectives
- Describe appropriate business attire
- Explain the importance of first impressions
Conducting market research
Learn how to discuss competitors and market shares before entering a new region.
Vocabulary
- la investigación (the research)
- el competidor (the competitor)
- la cuota (the share)
- la tendencia (the trend)
- analizar (to analyze)
- el informe (the report)
Objectives
- Analyze competitor strengths and weaknesses
- Present findings from a market report
Identifying potential B2B clients
Focus on finding and qualifying the right leads for industrial sales.
Vocabulary
- el prospecto (the prospect)
- el perfil (the profile)
- la base de datos (the database)
- el objetivo (the target)
- identificar (to identify)
- la estrategia (the strategy)
Objectives
- Define the ideal client profile
- Discuss strategies for targeting new accounts
Making the first contact
Master the art of the initial outreach via phone and email.
Vocabulary
- la llamada en frío (the cold call)
- el correo electrónico (the email)
- el asunto (the subject)
- adjuntar (to attach)
- el seguimiento (the follow-up)
- contactar (to contact)
Objectives
- Draft a formal introductory email
- Execute a professional cold call
Discussing technical specifications
Talk about the specific engineering details of your products.
Vocabulary
- el diámetro (the diameter)
- la presión (the pressure)
- la resistencia (the resistance)
- el grosor (the thickness)
- la especificación (the specification)
- técnico (technical)
Objectives
- Explain product measurements and tolerances
- Highlight technical advantages over competitors
Presenting the product catalog
Guide potential clients through your company's offerings and brochures.
Vocabulary
- el catálogo (the catalog)
- el folleto (the brochure)
- la gama (the range)
- la muestra (the sample)
- la demostración (the demonstration)
- presentar (to present)
Objectives
- Highlight key products in a catalog
- Offer physical samples to a prospect
Explaining industrial pumps
Dive deeper into the vocabulary of fluid dynamics and heavy machinery.
Vocabulary
- la bomba (the pump)
- el caudal (the flow)
- la succión (the suction)
- el fluido (the fluid)
- el motor (the engine)
- hidráulico (hydraulic)
Objectives
- Describe how an industrial pump operates
- Discuss flow rates and hydraulic capabilities
Discussing manufacturing processes
Reassure clients by explaining your quality control and production lines.
Vocabulary
- la fábrica (the factory)
- el proceso (the process)
- la producción (the production)
- el ensamblaje (the assembly)
- la maquinaria (the machinery)
- fabricar (to manufacture)
Objectives
- Outline steps in the manufacturing process
- Assure clients of production capacity
Preparing a detailed quotation
Learn to present costs, rates, and potential discounts clearly.
Vocabulary
- el presupuesto (the quote)
- la tarifa (the rate)
- el descuento (the discount)
- el costo (the cost)
- calcular (to calculate)
- la oferta (the offer)
Objectives
- Draft a formal price estimate
- Explain applied volume discounts
Negotiating contract terms
Engage in discussions over payment terms and profit margins.
Vocabulary
- la negociación (the negotiation)
- la condición (the condition)
- el plazo (the term)
- el margen (the margin)
- el pago (the payment)
- negociar (to negotiate)
Objectives
- Negotiate favorable payment terms
- Defend pricing to maintain profit margins
Handling client objections
Address concerns regarding delivery times and warranties professionally.
Vocabulary
- la objeción (the objection)
- el inconveniente (the inconvenience)
- la garantía (the warranty)
- el retraso (the delay)
- convencer (to convince)
- resolver (to resolve)
Objectives
- Listen to and validate client concerns
- Provide solutions to overcome sales objections
Closing the deal
Finalize agreements and secure the client's signature on the contract.
Vocabulary
- el contrato (the contract)
- la firma (the signature)
- el acuerdo (the agreement)
- el compromiso (the commitment)
- firmar (to sign)
- cerrar (to close)
Objectives
- Confirm final agreement details verbally
- Request the formal signing of documents
Following up with clients
Ensure long-term satisfaction and build loyalty after the initial sale.
Vocabulary
- la fidelización (the loyalty)
- la satisfacción (the satisfaction)
- el comentario (the feedback)
- la relación (the relationship)
- evaluar (to evaluate)
- mantener (to maintain)
Objectives
- Solicit feedback on product performance
- Discuss strategies for client retention
Attending trade fairs
Navigate industry events and network effectively at exhibition booths.
Vocabulary
- la feria (the trade fair)
- el estand (the booth)
- el expositor (the exhibitor)
- la red de contactos (the networking)
- el evento (the event)
- participar (to participate)
Objectives
- Introduce your company at a trade fair booth
- Exchange information during networking events
Exporting and logistics
Discuss the complexities of shipping industrial goods internationally.
Vocabulary
- la exportación (the export)
- la aduana (the customs)
- el flete (the freight)
- el almacén (the warehouse)
- la logística (the logistics)
- enviar (to ship)
Objectives
- Explain international shipping procedures
- Address potential customs delays
Troubleshooting technical issues
Provide excellent customer service when breakdowns or leaks occur.
Vocabulary
- la fuga (the leak)
- la avería (the breakdown)
- el mantenimiento (the maintenance)
- la reparación (the repair)
- el repuesto (the spare part)
- arreglar (to fix)
Objectives
- Diagnose basic issues over the phone
- Coordinate the dispatch of spare parts
Building long-term partnerships
Transition from vendor to strategic partner for sustained growth.
Vocabulary
- la alianza (the alliance)
- el socio (the partner)
- el crecimiento (the growth)
- la expansión (the expansion)
- el éxito (the success)
- colaborar (to collaborate)
Objectives
- Propose joint expansion initiatives
- Celebrate successful business milestones together

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