# Pitching to Spanish clients

**Language:** Spanish  
**CEFR Level:** B2  

> Master business Spanish by listening to Lucía and Hugo's conversation about pitching to prospective clients. It may feel challenging at first, but by the end of this course you will be able to fully understand and participate.

**Setting:** In a lively cafe in Valencia's Ruzafa district, Lucía and Hugo meet to refine commercial proposals and practice pitching gourmet Galician seafood experiences to Valencian venue owners. Working together as partners on this venture, they analyze client expectations, cultural etiquette, and persuasive messaging.

## Lessons

### 1. Scheduling a business lunch

Lucía and Hugo order coffee while confirming the date, time, and expected duration of their upcoming lunch meeting with Doña Amparo.

### 2. Timing sales pitches during meals

Hugo and Lucía discuss the right moment to bring up prices during a client lunch and how to handle introductory small talk.

### 3. Dividing presentation roles

Lucía takes charge of discussing finances, while Hugo proposes showing a short promo video during dessert.

### 4. Balancing storytelling with product pricing

Lucía cautions against relying solely on risk-heavy marketing before stating the price and minimum order requirements for their seafood.

### 5. Explaining profit margins to clients

Lucía breaks down the retail value per portion to show Hugo how to present the wholesale cost convincingly.

### 6. Discussing professional networking tools

Hugo questions the need for printed business cards, but Lucía insists on handing them out in person alongside digital follow-ups.

### 7. Choosing attire for formal meetings

Lucía convinces Hugo to ditch his casual hoodie and wear a navy suit for their initial client meeting.

### 8. Preparing to approach senior clients

Lucía shares background details on Doña Amparo's long career and outlines a respectful strategy for their pitch.

### 9. Coordinating fresh product samples

Hugo and Lucía detail the refrigerated shipping timeline so they can present live seafood samples directly at the table.

### 10. Managing seasonal business delays

Lucía and Hugo plan how to handle August business slowdowns by shifting focus to an alternative potential client.

### 11. Planning a client tasting event

Lucía shares news of an upcoming tasting request from Don Vicente, and Hugo offers to present beverage pairings.

### 12. Reassuring clients about reliability

Hugo encourages Lucía to highlight their reliability during the pitch and prompts her to role-play the conversation.

### 13. Highlighting competitive advantages tactfully

Lucía practices explaining how their local seafood outperforms imported alternatives without insulting the client's current supplier.

### 14. Offering trial periods to buyers

Lucía suggests a risk-free trial period to close the deal, and Hugo agrees to finalize their dossier, attire, and business cards.